Welcome to the team
You are not starting a job. You are starting a sales career, and those two things require different preparation.
Why we exist
Every SDR team has a story. Ours starts with a problem we watched customers struggle with before we built anything. The problem is still there. The solution is what you are now paid to explain.
Get familiar with that origin. Not because you will recite it on every call, but because understanding why the company exists gives you a frame for every conversation you will have. Prospects ask hard questions. Knowing the answer to "why did you build this" makes the other answers easier.
What makes us different
Differentiation is not a feature list. It is the answer to one question: why should this specific person buy from us instead of doing nothing, or going somewhere else?
Spend your first week learning that answer at the category level, then at the segment level, then at the persona level. Your manager will help you map it. The goal by end of week one is to say it out loud without reading from a slide.
How your first 30 days work
The first 30 days are observation and practice, not production. You will shadow calls, complete this course, and run mock discovery sessions with your manager before you carry a real quota.
That is intentional. SDRs who ramp with structured practice close more in month two than those who are put on the phone immediately. Trust the process. Ask every question you have.









